Imagine holding a position of absolute authority for over three decades in a country filled with internal power struggles, external threats, and political chaos. Sounds like a Game of Thrones episode, right? But no, this is real life, and Ali Hoseini-Khamenei has managed to stay at the top of Iran’s leadership pyramid since 1989.
Like him or not, you can’t ignore the fact that he knows how to maintain power. And whether you’re trying to dominate your office, build a brand, or simply win arguments at the dinner table, you can learn a thing or two from his power moves.
Let’s break down seven of Khamenei’s leadership strategies, and how you can use them to win in life.
1. Control the Narrative (Own Your Story)
Khamenei ensures that the media, religious leaders, and even educational institutions reinforce his authority. He dictates the national conversation.
Your Move: Want to be seen as an expert? Control the narrative in your industry or social circle. Start a blog, a YouTube channel, or even just dominate conversations at networking events. If you don’t tell your story, someone else will.
2. Build a Loyal Inner Circle
Every powerful leader has a trusted group of insiders. Khamenei surrounds himself with people who support his agenda, ensuring that loyalty is rewarded and dissent is… well, handled.
Your Move: Cut out the fake friends and build your tribe, whether in business, school, or personal life. Choose people who uplift and support you.
3. Master the Art of Symbolism
From religious imagery to powerful speeches, Khamenei understands that symbols shape public perception. People follow ideas, not just individuals.
Your Move: Want people to see you as a leader? Use powerful branding. A signature color, a unique way of dressing, or even a catchphrase can make you unforgettable.
Pro Tip: A book like 48 Laws of Power by Robert Greene (available on Amazon) is a must-read if you want to master persuasion like a pro.
4. Play the Long Game
Khamenei didn’t rise to power overnight. He played the long game, strategically positioning himself until the time was right.
Your Move: Stop looking for overnight success. Invest in yourself. Learn, network, and keep grinding. Your moment will come if you plan smart.