Ever feel like life is just one giant game of survival? Whether it’s dodging drama at work, outsmarting rivals in business, or just staying one step ahead of that toxic ex, the world can feel like a battlefield. But what if I told you there’s a masterclass in survival happening right before our eyes?
Enter Bashar al-Assad. Love him or loathe him, the guy has managed to cling to power through civil war, global sanctions, and international outrage. How? With a mix of strategy, manipulation, and sheer resilience. And believe it or not, there are lessons we can take from his playbook (ethically, of course) to level up in our own lives.
Here are 7 ruthless yet effective survival tactics you can learn from Assad, and how to use them for your own success (without the whole war crimes part, obviously).
1. Control the Narrative (Or at Least Confuse Everyone)
Assad’s number one move? Controlling information. By using state media, social platforms, and conspiracy theories, he makes sure the truth is whatever he says it is.
Your Takeaway: In a world drowning in content, controlling your personal brand is everything. Whether you’re on LinkedIn, Instagram, or TikTok, shape your own narrative before someone else does. Ever wonder why influencers swear by ring lights and perfect captions? Because perception is reality.
Pro Tip: If you’re serious about crafting an unshakable personal brand, check out this bestseller on storytelling for influence. Master the art of persuasion and make sure people remember your version of the story.
2. Eliminate the Competition (Figuratively, Please)
Enemies have a way of disappearing in Assad’s world (yikes). While you definitely shouldn’t go that route, learning how to strategically sideline competition is key.
Your Move: Identify your competitors’ weaknesses and outshine them. Whether it’s job interviews, social media influence, or dating, the trick is to highlight your strengths while subtly making others look less appealing.
Pro Tip: If you want an unfair advantage, get yourself a planner designed for winners. This one is built for hustlers who need to stay ten steps ahead.
3. Keep Your Inner Circle Tight
Assad trusts almost no one outside his tight-knit group. In a world full of backstabbers, keeping a loyal circle is key.
Your Move: Surround yourself with people who truly have your back. Cut out the energy vampires. Not everyone deserves access to you.
Must-Have: The book The 48 Laws of Power has an entire section on managing alliances like a pro. Get your copy here and start building your inner circle wisely.
4. Create a Crisis (And Then Solve It Like a Hero)
Ever notice how some people create problems just so they can be the one to fix them? Assad mastered this. It’s a risky tactic, but in the right hands, it works.
Your Move: Think about how brands create “limited-time” sales to drive urgency. You can use this strategy in business, relationships, and career moves. Just be ethical about it.
5. Adapt Like Your Life Depends on It
When the world turned against him, Assad adjusted. He leaned on Russia, rebranded himself as a ‘protector,’ and switched up tactics when needed.
Your Move: Adaptability is everything. If your career, business, or personal life is stuck, pivot fast. The ability to reinvent yourself is one of the most powerful survival tactics in any field.
Hack: If you need help adapting to change, try this book on resilience and mental toughness. It’s a game-changer.
6. Use Fear to Your Advantage (Without Being a Villain)
Fear is Assad’s go-to tool. But instead of using it for oppression, you can use fear strategically, to command respect, set boundaries, and establish authority.
Your Move: Confidence, a strong presence, and the ability to say no without fear of backlash will make you untouchable.
7. Never Give Up (Even When Everyone Wants You to Quit)
No matter how much pressure he faced, Assad never backed down. And while persistence in the face of overwhelming opposition can be dangerous in politics, in real life, it’s often what separates winners from losers.
Your Move: If you believe in something, whether it’s a business idea, a personal goal, or a dream, fight for it. Most people quit when things get tough. The ones who push through? They’re the ones who make history.
Essential Tool: If you’re serious about persistence, you need motivation on demand. This daily inspiration book will keep you going when everyone else gives up.
Final Thought: Are You Playing to Win?
Assad’s tactics are extreme, but they prove one thing: survival is about strategy. Whether you’re navigating your career, personal life, or business, the people who last aren’t necessarily the best, they’re the ones who play the game smart.
Which of these survival tactics have you seen in real life? Have you ever used any of them (ethically, of course)? Drop a comment below, I’d love to hear your take!